Entrance Composite Door Solutions sets out quality-first strategy for 2026 growth
Leading composite door manufacturer Entrance Composite Door Solutions has outlined its strategic vision for 2026, emphasising quality and installer partnership over price-led competition as the sector navigates evolving regulatory demands and ongoing market uncertainty.
Despite fiscal pressures affecting the housing market, the company reports continued strong demand from homeowners investing in high-specification entrance doors that deliver energy efficiency, security and improved kerb appeal.
“The composite door sector remains resilient, but we’re seeing a clear divide emerging between manufacturers committed to genuine value and those chasing volume through price cuts,” says Gregory Kelly, Managing Director at Entrance CDS. “Our focus is unambiguous – we’re backing quality, compliance and the installer partners who depend on us to deliver consistently excellent products.”
With the Future Homes Standard driving stricter building regulations, Gregory emphasises that Part L and Part Q compliance has moved from competitive advantage to essential baseline. “These aren’t selling points anymore – they’re minimum standards,” he says. “Manufacturers who’ve been treating them seriously for years will naturally separate from competitors still positioning compliance as a premium feature.”
The company’s commitment to security compliance is evidenced by its industry-leading product range – Entrance CDS now offers the widest range of doors tested to Part Q and PAS24, including single doors, double doors and stable doors, giving installers comprehensive specification options across all project types.
Entrance CDS’s 2026 strategy centres on controlled expansion of its product portfolio while maintaining the manufacturing standards that have built installer confidence across its network. The company is continuing investment in design tooling, operational infrastructure and workforce development.
“Uncertain markets reward businesses that demonstrate stability and genuine partner support,” Gregory adds. “Our installer network needs to know we’ll be there with quality products, technical backing and operational consistency – not just marketing promises. That’s what builds lasting relationships and sustainable growth.
“We’re not interested in short-term gains at the expense of long-term reputation. Quality manufacturing, regulatory rigour and absolute reliability for our partners – that’s our commitment for 2026 and beyond.”